One of our new motorcycle dealership customers made this nifty commercial, which he was airing in his local market to promote Guidepoint for Motorcycles. Our first full season selling Guidepoint for bikes was pretty good. Despite the tough economy, we managed to sign up several hundred dealers and the product got a good reception in the marketplace. We're hard at work on making our motorcycle unit "new and improved" for next spring.
We learned lots of lessons about the motorcycle market, confirming our decision to partner with experts in that channel and setting us up for next season. We're "car guys" who've spent a lot of years working with new and used car dealers, so it was crucial for us to find a channel partner who really understood (and had relationships) with the powersports/motorcylce channel.
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