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Thursday, August 04, 2011

Guidepoint Statement on Shaquille O’Neal Lawsuit

Several Websites have recently posted articles on Shaquille O’Neal being accused of using a GPS tracking system to monitor his wife’s vehicle. The articles mention Guidepoint as the provider of this service. More specifically, they state that he “hired 'Guidepoint,' a company to place a GPS tracking system on her car.”

To clarify, Guidepoint is a manufacturer and service provider and sells its products through resellers, which in turn service consumers. Guidepoint’s only direct contact with consumers is via its call center, which handles customer issues and manages service plans. Guidepoint does not perform installations directly for consumers, businesses or other entities.

Further, while our systems are certainly capable of tracking a vehicle via GPS, we certainly do not condone uses of this nature, or of any nature in which a device is added to a person’s vehicle without his or her knowledge.

Guidepoint Systems provides drivers with peace of mind through a three-pronged approach:

1) a state-of-the-art, GPS-enabled tracking unit that is installed in the vehicle, allowing the owner to be aware and informed of the vehicle’s location and movement to prevent or deter theft or vandalism; and

2) a comprehensive service suite—the center of which is a U.S. based call center—that provides Guidepoint members with roadside assistance, driving directions, concierge services and notification of emergency services in an accident. In addition, we work with police in the event of a vehicle theft to help them locate the stolen vehicle quickly and efficiently.

3) Finally, Guidepoint members receive discounts and benefits on travel, electronics and other services through our vendor partners.

It is our policy, as is the policy of our retail partners, to sell and install our systems on vehicles as requested by the vehicle’s owner, with his or her full knowledge. Retailers who violate this policy are subject to cancellation and/or consequences of any legal proceedings resulting from the inappropriate use of Guidepoint equipment and services.