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Tuesday, September 30, 2008

Finding RVs, Finding God

Guidepoint got involved with an interesting promotional and branding opportunity that kicked off this morning. We're partnering with publisher Zondervan, which is sponsoring a five-month, 90-city tour to handwrite a new Bible, one verse at a time. We're providing the online tracking capability for people who want to find out where the Bible RV is traveling at any given time. You can check out the Bible Across America website here. We know that we can't help people find God, but we can help them find the Bible RV.

This isn't the only tracking unit we've installed in an RV lately. Last month, we outfitted a couple of RVs in California that tend to a different calling: they are mobil methadone clinics. They have a full range of services including stolen vehicle recovery, call center services and emergency dispatch. The group we're working with had been using another company, but they switched because they liked that we could provide more of a full-service approach instead of just tracking on a computer screen. As we like to say at Guidepoint: "We're not a technology company. We're a service company."