Pushing for Money, Not Just Metal

Here's a nice Q&A from Auto Remarketing News with Werner Scherz, who runs our finance and buy-here pay-here (BHPH) channel for Guidepoint. He makes some great points in here relative to using GPS systems for credit challenged customers.

The reality is that lots of dealers sell black boxes to BHPH dealers and finance companies with the pitch of: "We're cheap, and if the customer skips, you can use our system to get the car back."

Our approach is different. Our SurePay solution is based on the notion that dealers don't really want the car back from the customer. What they want is for the customer to pay their loan every time a payment is due. Our system offers a multi-step approach to changing behavior and getting customers to pay, including payment reminder and starter-interrupt functions as well as a regimen that's proven to work. Take a read.