Wrapping NADA

The NADA show is over and it was a pretty worthwhile endeavor, save for the last day when traffic to the booth slowed to a crawl. The Moscone Center was not an ideal place for the show because it was held in three separate buildings and we were no where near the car companies, so that had an impact on the number of dealer principals that wandered by our booth on their way to see Toyota, Ford, GM and others. Still, we had a good number of dealers that wandered by, stopped to look at our booth and then said: "You sell GPS?"

I will say that most dealers now "get" the difference between GPS navigation and GPS stolen vehicle recovery. I can only think of one dealer who asked me, "where's the screen?" In fact, most asked the question: "How does your price compare to Lojack?" (The answer, of course, is: "Price is beside the point...let's talk about the important thing: Your dealer profit and your customers' vehicle security -- both will be better with Guidepoint than with Lojack.")

At any rate, we secured lots of interest from dealers and distributors in markets where we do business and many where we don't have a strong presence yet. Based on the response at the show, that situation will begin to change in the next few months.